$installer = new Mage_Eav_Model_Entity_Setup('core_setup');
$installer->startSetup();

$aManufacturers = array('Sony','Philips','Samsung','LG','Panasonic','Fujitsu','Daewoo','Grundig','Hitachi','JVC','Pioneer','Teac','Bose','Toshiba','Denon','Onkyo','Sharp','Yamaha','Jamo');
$iProductEntityTypeId = Mage::getModel('catalog/product')->getResource()->getTypeId();
$aOption = array();
$aOption['attribute_id'] = $installer->getAttributeId($iProductEntityTypeId,'manufacturer');

for($iCount=0;$iCount<sizeof($aManufacturers);$iCount++){
   $aOption['value']['option'.$iCount][0] = $aManufacturers[$iCount];
}
$installer->addAttributeOption($aOption);

$installer->endSetup();

如果需要,可以在Magento wiki上获得更多文档.

如果您不想在自定义模块中执行此操作,则可以创建一个以以下内容开头的PHP文件：

require_once 'app/Mage.PHP';
umask(0);
Mage::app('default');