IOS跑马灯效果，实现文字水平无间断滚动，示例代码如下：

ViewController.h

#import <UIKit/UIKit.h>

@interface ViewController : UIViewController{
  NSTimer      *timer;
  UIScrollView   *scrollViewText;
}

@property (nonatomic,strong) NSArray *arrData;

@end

ViewController.m

//
// ViewController.m
// 滚动
//
#import "ViewController.h"

#pragma mark - Class define variable
#define K_MAIN_VIEW_SCROLL_HEIGHT 80.0f
#define K_MAIN_VIEW_SCROLL_TEXT_TAG 300
#define K_MAIN_VIEW_TEME_INTERVAL 0.35        //计时器间隔时间(单位秒)
#define K_MAIN_VIEW_SCROLLER_SPACE 20.0f       //每次移动的距离
#define K_MAIN_VIEW_SCROLLER_LABLE_WIDTH   18.0f  //单个字符宽度(与你设置的字体大小一致)
#define K_MAIN_VIEW_SCROLLER_LABLE_MARGIN  20.0f  //前后间隔距离
#define K_MAIN_VIEW_SCROLLER_SLEEP_INTERVAL 1    //停留时间

@interface ViewController ()

@end

@implementation ViewController

#pragma mark - Class property
@synthesize arrData;

- (void)viewDidLoad {
  [super viewDidLoad];

  [self initView];
}

- (void)didReceiveMemoryWarning {
  [super didReceiveMemoryWarning];
  // Dispose of any resources that can be recreated.
}

#pragma mark - Custom method
//初始化数据
-(void) initView{

  if (!self.arrData) {
    self.arrData = @[
             @{
               @"newsId"  :@"201507070942261935",@"newsImg" :@"http://bg.fx678.com/HTMgr/upload/UpFiles/20150707/sy_2015070709395519.jpg",@"newsTitle":@"三大理由欧元任性抗跌，欧元区峰会将为希腊定调"
             },@{
               @"newsId"  :@"201507070929021220",@"newsImg"  :@"http://bg.fx678.com/HTMgr/upload/UpFiles/20150707/sy_2015070709273545.jpg",@"newsTitle" :@"欧盟峰会或现希腊转机，黄金打响1162保卫战"
             },@{
               @"newsId"  :@"201507070656471857",@"newsImg"  :@"http://bg.fx678.com/HTMgr/upload/UpFiles/20150707/2015070706533134.jpg",@"newsTitle" :@"希腊困局欧元不怕，油价服软暴跌8%"
             }
           ];
  }

  //文字滚动
  [self initScrollText];

  //开启滚动
  [self startScroll];

}

//文字滚动初始化
-(void) initScrollText{

  //获取滚动条
  scrollViewText = (UIScrollView *)[self.view viewWithTag:K_MAIN_VIEW_SCROLL_TEXT_TAG];
  if(!scrollViewText){
    scrollViewText = [[UIScrollView alloc] initWithFrame:CGRectMake(0,80,self.view.frame.size.width,K_MAIN_VIEW_SCROLL_HEIGHT)];
    scrollViewText.showsHorizontalScrollIndicator = NO;  //隐藏水平滚动条
    scrollViewText.showsVerticalScrollIndicator = NO;   //隐藏垂直滚动条
    scrollViewText.scrollEnabled = NO;          //禁用手动滑动

    //横竖屏自适应
    scrollViewText.autoresizingMask = UIViewAutoresizingFlexibleWidth;
    scrollViewText.tag = K_MAIN_VIEW_SCROLL_TEXT_TAG;
    [scrollViewText setBackgroundColor:[UIColor grayColor]];

    //给滚动视图添加事件
    UITapGestureRecognizer *tapGesture = [[UITapGestureRecognizer alloc] initWithTarget:self action:@selector(scrollerViewClick:)];
    [scrollViewText addGestureRecognizer:tapGesture];

    //添加到当前视图
    [self.view addSubview:scrollViewText];
  }else{
    //清除子控件
    for (UIView *view in [scrollViewText subviews]) {
      [view removeFromSuperview];
    }
  }

  if (self.arrData) {

    CGFloat offsetX = 0,i = 0,h = 30;

    //设置滚动文字
    UIButton *btnText = nil;
    NSString *strTitle = [[NSString alloc] init];

    for (NSDictionary *dicTemp in self.arrData) {

      strTitle = dicTemp[@"newsTitle"];

      btnText = [UIButton buttonWithType:UIButtonTypeCustom];
      [btnText setFrame:CGRectMake([self getTitleLeft:i],(K_MAIN_VIEW_SCROLL_HEIGHT - h) / 2,strTitle.length * K_MAIN_VIEW_SCROLLER_LABLE_WIDTH,h)];

      [btnText setTitleColor:[UIColor redColor] forState:UIControlStateNormal];
      [btnText setTitle:strTitle forState:UIControlStateNormal];

      //横竖屏自适应
      btnText.autoresizingMask = UIViewAutoresizingFlexibleWidth;
      offsetX += btnText.frame.origin.x;

      //设置为 NO,否则无法响应点击事件
      btnText.userInteractionEnabled = NO;

      //添加到滚动视图
      [scrollViewText addSubview:btnText];

      i++;
    }

    //设置滚动区域大小
    [scrollViewText setContentSize:CGSizeMake(offsetX,0)];
  }
}

#pragma mark - 滚动处理
//开始滚动
-(void) startScroll{

  if (!timer)
    timer = [NSTimer scheduledTimerWithTimeInterval:K_MAIN_VIEW_TEME_INTERVAL target:self selector:@selector(setScrollText) userInfo:nil repeats:YES];

  [timer fire];

}

//滚动处理
-(void) setScrollText{

  [UIView animateWithDuration:K_MAIN_VIEW_TEME_INTERVAL * 2 animations:^{
    CGRect rect;
    CGFloat offsetX = 0.0,width = 0.0;

    for (UIButton *btnText in scrollViewText.subviews) {

      rect = btnText.frame;
      offsetX = rect.origin.x - K_MAIN_VIEW_SCROLLER_SPACE;
      width = [btnText.titleLabel.text length] * K_MAIN_VIEW_SCROLLER_LABLE_WIDTH;

      btnText.frame = CGRectMake(offsetX,rect.origin.y,rect.size.width,rect.size.height);

      NSLog(@"offsetX:%f",offsetX);
    }

    if (offsetX < -width){
      [UIView setAnimationsEnabled:NO];
      [self initScrollText];
    }else
      [UIView setAnimationsEnabled:YES];
  }];

}

#pragma mark - 动态获取左边位置
-(float) getTitleLeft:(CGFloat) i {
  float left = i * K_MAIN_VIEW_SCROLLER_LABLE_MARGIN;

  if (i > 0) {
    for (int j = 0; j < i; j ++) {
      left += [[self.arrData objectAtIndex:j][@"newsTitle"] length] * K_MAIN_VIEW_SCROLLER_LABLE_WIDTH;
    }
  }

  return left;
}

#pragma mark - 新闻点击事件
-(void)btnNewsClick:(UIButton *) sender{

  NSString *strNewsTitle = sender.titleLabel.text;

  UIAlertView *alert = [[UIAlertView alloc] initWithTitle:@"系统提示"
                          message:strNewsTitle
                          delegate:sender
                     cancelButtonTitle:@"确定"
                     otherButtonTitles:@"其他",nil];
  [alert show];

}

-(void)scrollerViewClick:(UITapGestureRecognizer*)gesture{

  CGPoint touchPoint = [gesture locationInView:scrollViewText];

  for (UIButton *btn in scrollViewText.subviews) {

    if ([btn.layer.presentationLayer hitTest:touchPoint]) {
      [self btnNewsClick:btn];
      break;
    }

  }

}

@end 

示例源码下载：文字水平无间断滚动效果

备注：该开发工具XCode 版本为 6.4,如无法直接运行，可新建项目将以上文件复制替换即可

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