The publisher display name is the name under which your apps are
listed in the Windows Store.

Note You can change this after you sign up,but,if you decide to do
this,you will need to modify that entry in your app’s packages,
upload the updated packages,and then submit the apps for
certification again.

在此页面上,它还会告诉您如何更改此信息.要访问您的开发者帐户信息,请登录您的开发者帐户,转到Windows应用商店信息中心,然后点击左侧菜单中“个人资料”下的“帐户”.