With some basic HTML tweaking webpages can be made more Search Engine Friendly i.e more relevant in the eyes of a Search Engine,this articles teaches you how to do just that.
Suppose you have a website with 2 sections,
1. The Left Section : Which usually contains menu items,ads,some promotional offers etc.
2. The Main Content Area : Which contains the main textual content of the website.
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LEFT SECTION ITEM1 ITEM2 ITEM3 |
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HTML used for the sample above.
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<table width="80%" border="0" cellspacing="0" cellpadding="0"> <tr> <td> <b>LEFT SECTION</b><br> ITEM1<br> ITEM2<br> ITEM3<br> </td> <td bgcolor="#D9BBBB" rowspan="2" valign="top"> Main Body </td> </tr> </table> |
Notice,the content of The Left Section appears above The Main Content Area in the source,a Search Engine may thus give more importance / preference to left section of your webpage then your actual content area.
The above structure can be improved for search engine optimization purposes.
The 'Rowspan' attribute of the <td> can be used to solve the above problem. Using rowspan=2 divide the page into two rows,put The Main Content text in the first row,above the Left section,which should be put in the second row.
Optimized HTML Structure|
<table width="80%" border="0" cellspacing="0" cellpadding="0"> <tr> <td height="1"> </td> <td bgcolor="#D9BBBB" rowspan="2" valign="top"> Main Body </td> </tr> <tr> <td> <b>LEFT SECTION</b><br> ITEM1<br> ITEM2<br> ITEM3<br> </td> </tr> </table> |
Optimized Output
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LEFT SECTION ITEM1 ITEM2 ITEM3 |
